The theft itself is damaging to Netflix, but the bigger reputational problem is the perception that the company then responded by arguing about encryption, causation, and damages rather than saying “You entrusted us with your film, it disappeared from our premises, and we're going to make this right.” 🤷‍♂️

The theft itself is damaging to Netflix, but the bigger reputational problem is the perception that the company then responded by arguing about encryption, causation, and damages rather than saying “You entrusted us with your film, it disappeared from our premises, and we're going to make this right.” 🤷‍♂️

— Will Bermender (@WillBermender) Sep 1, 2026

from Will Bermender on Twitter

September 1, 2026 at 01:50PM