The 1915 Coca-Cola design brief: “A bottle so distinct it could be recognized in the dark or when lying broken on the ground.” That’s the kind of clarity every creator should chase: a vision so strong it endures even when shattered. https://t.co/GnhYQAqsiO
— Will Bermender (@WillBermender) Apr 3, 2026
from Will Bermender on Twitter
April 3, 2026 at 05:42AM
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