The legendary James Bond logo started as a spontaneous doodle. In ‘62, graphic designer Joe Caroff sketched the “7” as a gun. Paid just $300 and never credited, that simple idea turned into one of cinema’s most enduring symbols. When inspiration strikes it can be magic.

The legendary James Bond logo started as a spontaneous doodle. In ‘62, graphic designer Joe Caroff sketched the “7” as a gun. Paid just $300 and never credited, that simple idea turned into one of cinema’s most enduring symbols. When inspiration strikes it can be magic.

— Will Bermender (@WillBermender) Sep 5, 2025

from Will Bermender on Twitter

September 05, 2025 at 12:24PM